Wednesday, October 26, 2011

NFLX...What to do now???

So, now that I have hindsight, I can say that my move to buy NFLX again at around 116, before their earnings report, was not a good one.  But, I can read my old post and see why I thought it was a good move.  What I'm most surprised about is that people are not as lazy as I thought. 

It makes me think that it would probably be interesting to try out each streaming company, and compare them all.  See if it's worth switching.  As of right now, I'm under the impression that all of these streaming companies generally suffer from lack of content.

Which is why I think that NFLX's stock will slowly inch up from its current position if NFLX can keep acquiring content deals, and simultaneously patch up consumer sentiment.  I think they should make a big, bold gesture of apology to their loyal customers--a discount, or one-time gift, and make a really great offer to returning/new customers.  These verbal apologies are not enough to turn someone around in this market.  Marketing and customer relations in the US will be of utmost importance.  Expansion to other countries, I think, is a long-term plus, though it may take a few quarters for the profits of this to outweigh the costs.  So what is my plan with NFLX now?  Well, I will hold on to the stock, maybe for a few quarters and see what happens.  No use in selling now.  I think the next few quarters will be rough, but there may be an upside to this all...in the long run.  I'm hoping there will be.  Maybe I should do some research into these companies and see which ones I really think will succeed, then hedge my bets by investing in a few of these companies...I had done this in my first investment in NFLX.  I had then invested in CSTR, who owns Red Box.  That had worked out well for me...

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