Recently, I have made a few moves in the stock market. First of all, I sold half of my shares of SAM at 99.92, which has grown immensely since I initially bought stock in the company at 49.03 in March of 2010. A friend of mine has a flexible "rule" that she sells her stock once it doubles, which to me, kind of makes sense, to a certain extent. I am skeptical about investors inflating momentum stocks, and about whether a company can grow that much in a short period of time. However, the reason I sold only half my stock is that I still believe in SAM as a company, and their policy on delivering a fresh product. Maybe it is sentimental value, but I just like what I've heard about this company and how they do business.
Another move that I'm looking at is whether to sell my stock in HANS, when the time is right. I've bought that stock at 46.28 in Sept 2010, and now it has about doubled. I'm a little torn as their return on assets and equity have been great, and their growth has been really strong, with expansion outside of the US. However, much of their success is due to the Monster drinks, which is my least favorite in comparison with their healthier soda-alternatives. I think energy drinks are unhealthy and feel that the stevia-sweetened and real-sugar sweetened drinks should be the way of the future. But that's just my opinion, in a country obsessed with high-fructose corn syrup and aspartame (politics...sigh...).
Anyway, with the money from my SAM stock, I've purchased shares of ROST at 86.96. The Ross stores have done really well through the recession, which is not surprising. In fact, I feel pretty silly having waited this long to buy their stock and hope it isn't too late, and that the stock price isn't peaking. Part of why I bought stock in ROST is because they have similar numbers to TJX, yet ROST has a positive Thomson Reuter's Rating and a policy that I believe provides for faster turnover of product. Furthermore, ROST announced a stock split, which I understand is basically done to attract investors, but that did get my attention. As a woman who likes to shop and likes bargains, I understand that it's hard to resist that shopping urge, but it helps to ease the mind when you find a good discount. I think men like the no-frills one-stop shop aspect of Ross stores as well.
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